Bachelor of Art and Science Program in
Creative Brand Management
Bachelor of Art and Science Program in Creative Brand Management
The Brand Creation and Management is designed to produce graduates who can develop their own brands or those of organizations, or create new brands or services uniquely tailored to add value to the products and services of individuals. This is achieved through differentiation, by making their own brands receptive to collaboration and by establishing efficient networks with experts and academics from various industries. The program uses a teaching approach that involves international exposure and incorporates customer insights and market trends, applying technology and sustainability principles. The program reflects customer needs, target audiences, and business contexts. It reflects the ability to integrate knowledge and experiences gained from entrepreneurs and experts in the creative industry, both domestically and internationally. The program aims to create brands that can drive the country's economy towards sustainability in the era of Thailand 4.0.
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